For the duration of 2012 we saw many social media sites battle for status, innovation, and maintaining an audience. Facebook acquired Instagram, ultimately leading to Instagram being knocked off of Twitter’s API, followed by Twitter introducing photo filters, which allows users to take pictures and add some snazzy after effects.
In all the turmoil, many people were talking about an “Instagram for video.” This would allow people to create, edit, and share short moments in their lives. Last week, that idea came to fruition with Vine. The launch was less than perfect, but the enthusiasm and potential for the application has the masses buzzing.
With all this excitement and repetition in the national news cycle, it may have slipped by midwesterners in the startup scene that an innovative new crowdfunding site was announced. Minnesota-based LiifGroup, LLC announced the launch of Liifmed, which focuses on crowdfunding the world’s healthcare companies.
As you may recall, I mentioned previously the need for MN healthcare accelerators. While this is not an accelerator, it still allows for innovation in the healthcare marketplace. Better yet, your company won’t have to dig itself out of a financial hole.
One of the intriguing pulls of LiifGroup’s platform is the ability to receive all the funds people donate. Unlike Kickstarter and other crowdfunding sites, LiifGroup does not make you set a fundraising benchmark, and you don’t have to reach a certain goal to receive funds.
From the press release:
“Being in the heart of the medical device and healthcare center of Minnesota will allow us to provide options for upstart medical technologies that previously struggled to attract investment dollars,” Dr. Mark Connelly.
Minnesota has nearly 700 healthcare businesses and organizations. Headquartered in Savage, MN LiifGroup will have an opportunity to directly impact local companies. Having already received pledges, Liifmed is on track to accelerate a thriving industry that suffers from limited funding.